Rough Cut 2

For my rough cut 2, I have used the videos from my test shoot and experiment with the position of the scenes. I think there are quite a lot of improvements need to be done, for example, I need to be aware of the framing problem when I do the shooting as in the second scene where the rotation of the frame picks up the black background and I need to aware of that by capturing a wider shot and so it allows the frame capturing just the model’s head. Also there are still spaces where I need to add onto my film. Nearly to the end of the film, when I did the close up of the lips, I need to match the beat of the music better. Also, I think the kaledia effect at the end can move faster as the music pace is quite fast. On the last scene, I will need to try to rotate back to the sunglasses and not the mouth. Some of the scenes are quite different from rough cut 1 as I have changed and updated some of my ideas.



Roles In Production

Production divided into pre-production, production and post-production. Pre-production involves the planning part of the film, while production is the filming process and finally the post-production is the editing process of the film.

The photos on below shows the planning list of a video shooting from ASOS. It includes the names of the people and listed out which job roles they are taking part in the shoot. Also, the planning list includes the locations that they will be filmed at and the map of the place, the date and time they gonna start shoot and the title of the video.

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On below, I have listed out some of the job roles which is needed for a film making.

Job Roles:

  • Producer
  • Production Assistant
  • Ar Direction MW
  • Art Direction WW
  • Director
  • 1st Assistant Director
  • DOP (Director of Photography)
  • 1st Assistant Camera (AC): Focus Puller
  • 2nd AC.Grip
  • Gaffer
  • Junior Fashion Editor
  • Stylist
  • Fashion Assistant
  • Makeup
  • Assistant
  • Hair
  • Assistant
  • Models
  • Equipment


Crew members work in ASOS and Agent Provocateur’s videos-

  • ASOS: ca. 21 crew members (without actors/ models)
  • Agent Provocateur: ca. 50-60 crew members (without actors/ models)

The photos on below are the job roles list of the Black Label production making the video ‘Control Yourself’ for Agent Provocateur.

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Key Creative team:

  • Producer – The producer started the idea of the film, coordinates, supervises, and controls matters such as raising funding, hiring key personnel, contracting and arranging for distributors. The producer is involved throughout all of the process from development to completion of a project.
  • Director- The director is responsible for supervising the creative aspects of a film and it includes controlling the content and the flow of the plot, directing the performances of actors, selecting the locations in which the film will be shot, and also managing technical details for instance, the positioning of cameras, the lighting, the timing and the content of the film’s soundtrack.
  • Screenwriter- Screenwriters or scriptwriters are responsible for researching the story, developing the narrative, writing the screenplay, and delivering the screenplay in the required format to the Producers. They are usually freelancers who let the Producers to see their ideas or commissioned by a Producer to write a screenplay from an idea, existing screenwork or literary works or based on true story.

More job roles:

  • DIT – Digital image technician is an agent of cinematographer. The job role need to make sure the image quality, on set color correction, troubleshooting and also the management of the process of the production
  • Executive Producer- An executive producer is usually someone who facilitate the funding of the project. There may be more than one executive producers and it depends on the financing arrangements.
  • Line Producer- A line producer usually manages the budget of a film production. Furthermore, they may manage the day to day physical aspects of the film production.
  • Production Manager- The production manager supervises the physical aspects of the production and this  includes personnel, technology, budget, and scheduling. Production Manager’s responsibility is to make sure the filming is on schedule and within its budget.


Why Continuity are important and Evaluations for my Continuity Assessment # Techfile

1st Assessment –

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2nd Assessment –



Why Continuity is important?

Continuity means repeating the same process and style/ look in TV and Film. It is important in TV and Film industry as for example, if the director shot one scene today and he wants to continue the scene the next day with the same look, this requires the make-up and hair artist to do the same look again. In order to create the same look, by taking photographs and making step by step guide, it helps the continuity process of creating the same look again and you can refer to the images to adjust similar appearance to the previous look that you did.

For the assessment this time, we have chosen one of our design from our fashion film project and we need to complete the look in the continuity assessment which means that we will need to create the look two times and this allows us to learn the importance of continuity in TV and Film Industry.

I found the most challenging part on my make-up design is the black eyeliner part. It was because I will need to draw the patterns and balance the two sides of the eyes.But after the practices, it allows me to get better on drawing the eyeliners and also make the process faster as well. For both assessment, I’m pleased with the result of how the eyeliners look. For the wig, I think in the second assessment, I have placed the wig a little bit higher than the first assessment and to improve, I will need to adjust the position a bit lower. I’m pleased with the black lips and the contouring on the face of both assessment. Compare to the photos from both assessment, the lighting of the photos are quite different as the setting of the camera is not the same which results on the second assessment, it turns out very bright and bluish color and it affects the color of the skin tone on the skin. On above are the photos which I have taken of my design with my phone during the assessment and you can see the color of the skin tone better.

1st assessment:


2nd assessment:



Adobe After Effects CC

I have found out that Adobe After Effects CC has more editing effects for video as some of them are not in Premiere. So I have experimented with it and see what effects is suitable for my fashion film. On below, I have screenshot the step of how to use After Effects and I have used an example to show.


  1. First, open Adobe After Effects CC and then press file- import- file… to insert your video for editing.

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Press import after you have select your chosen video.

2. Then, the video will appear on the top left side. In order to edit the video, drag the video onto the timeline to start editing and after this action, the video will show up on the big box like the photo on below.

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3. If you want to change the color of the video to black and white, press Effects- Color Correction- Black & White.

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4. You can find all the effects from Effects. On below, I have take an example of how to function the effects and I have used the CC Kaleida as an example.

First, go to Effects – Stylize- CC Kaleida

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5. After that, the screen will look like the photo on below. The CC Kaleida effect has got different effects in it as well and you can see the effects on the left grey box on below.

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6. After you have chosen the effects that you want ( I have chosen the flower pattern as an example), then you adjust size of the pattern, the length and width and the rotation of it. By changing the details, you can result with different pattern and effects for the video.

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7. After Effects is similar to Premiere in the way that you need to press the stop watch beside the words on the left to blue color and this helps to mark when you gonna apply the effects on the video and also by moving the time on the timeline, you can change the value which helps you to change the effects throughout the video.Screen Shot 2015-12-07 at 13.22.05.png

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8. In order to save the video in Quick time format, first save the document in after effects. Then, go to File – Export- Add to Render Queue.

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After that, the screen should look like the photo on below. You can find this box at the bottom of where the timeline were on the previous steps. You can name your document in different name and after that, press Render at the right corner (the one in blue color). After this, the video should be save as Quick time format and in order to place the video onto premiere, you can go to premiere and press import and so the video will appear on premiere ready to place onto the timeline.

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Music and Film

What does film music do?

Music in film is functional and it provides films with qualities which takes an important role in filmmaking .It helps to engage the audience when watching the movie and there are 50% of the experience which is based on the music which goes with the film. It works effectively in films as it can creates the mood and atmosphere for the scenes.

Soundtrack and score:

Soundtrack means the sound release of songs that related with the movie and it might include complementary popular music, but is not original to the film. Score refers to the background music which was used as the music composed to play under the scene.

Film music:

Psychoanalysis states music as a central part of humanity. This refers to when we are in the womb, constantly listening to the mother’s heart beat and experiencing the surrounding sounds. Music stimulates us to return back to that sense of satisfaction. When we watch films and listen to film music, something similar happens. Bypassing the usual sensors of preconscious, facilitating the hypnotic power of film and stimulating us to return to a place of complete psychic satisfaction.

History of music-

1895 to 1927:

Music was initially played live with the first screen films.Later on, the photograph was a provider for sound before full orchestras accompanied silent movies. During 1905 to 1907, Nickelodeon had a pianist playing live to 15 minutes movies that looped. Music proved as an important thing to the experience of film around the world. In Japan, the subject matter of the earliest Japanese produced films revolved around music.

Sometimes, films were shown in silent which links to the silent movies later on. There was no single integrating practice in worldwide. The organ was one of the most popular instrument to accompany films at that time and Orchestras played from a score sheet that were composed for some type of films and particular sounds were reflecting to specific actions and moods on the screen, for instance: a tremolo for suspense. As film develops in 1910 to 1920, art form based on memory and films started to be extent to 60 to 120 minutes long. More and more movie theatre and presentations started to use music to promote their films.

1895 to 1927:

By listening to score, it allows people to archive with its various categories points to similar conventions within film music. Chicago’s African American community of moviegoers might come across Louis Armstrong as one of the musicians providing music for silent movies. Not long later, popular music became a part of silent movies and started to competing with further flowering of the movie score.

An example is shown on below:

‘Entr’ Acte’ is a silent film in 1924 by Eric Satie and it features no musical leitmotif, no clear rhythm, music is not following the content of the frame and resistance to a integrated tonality. Start from 10:02.

1927- 1960:

Underscoring is introduced to the audience and a technique to have background music while prominent dialogue is happening over it. Around 1930, some European composers arrived in Hollywood and fleeing their war troubled countries for instance, Erich Wolfgang Korngold, who becomes a leading figure for scores inspired by romanticism. Other than Barock or Modernism, romantic music was easily approachable for the audience and its melodic sound is suitable to support the narrative in films. During Mid-century, Folk, Jazz, Modernism and Minimalism started to appear in film scoring while romantic music still continuously to play an influential role. Jazz was widely use in the popular Film Noir around the 50’s because of its association with urban decadence which suited the similar characteristics of the films. Minimalist scoring is used in films for example, ‘Koyaanisqatsi’ (1982) by director Godfrey Reggio to purposely not load the sound with emotional elements, but to have the audience develop their own emotional responses.

By mid-20th century, sound productions take the place of the silent film productions.

1960 to present:

Film music is transformed and many new influences such as Rock’n’Roll and Pop is into film music as well. Popular music especially advances the usage of music in film. World music becomes popular and globalization began to influence the funding, production and distribution of film. French New Wave films by Francois Truffaut and Jean-Luc Goddard are very good examples of unconventional and unique usage of sound.

German New Wave films quote everything from Bach to Beatles, sounds are often exaggerated, skewed and cliched and create startling relationships with the images on the screen. Werner Herzog uses the music group Popol Vuh, for a series of electronically generated, arresting sounds in ‘Nosferatu’ (1979).

Synthesisers have made the sounds from around the world more accessible and allowed people to produce their own soundtrack, take from example, the director John Carpenter who uses his own sythesised music on a number of his films such as ‘Halloween’ (1978) or ‘Escape from New York’ (1981).

Political events such as Regime changes in the East and the Islamic Revolution have had a strong influences on the scores used in different countries around the world. Compilations of music from around the world dominate the score and ‘lending’ themes from Popular Music becomes an increasing success story for Hollywood film music, especially towards the end of the century. The background score ‘Moon River’ for the film ‘Moon River’ with Audrey Hepburn becomes a Grammy awarded Best Song of the Year in 1961.

Alfred Hitchcock – ‘Psycho'(1960)

The music from this shower scene in ‘Psycho’ creates an uncomfortable atmosphere and the way how there are some high pitched sounds which add and create a more scary and agitated mood for the scene.

Quentin Tarantino- ‘Reservoir Dogs’ (1992) “Stuck in the Middle With You”

The song “Stuck in the Middle With You” is popular from the 1970s and it is recorded by Stealers Wheel. It is aimed at the teen and preteen market.The music has got a chirpy melody, banal lyrics, predictable and uncomplicated harmonies involved. Once when the song starts, it turns the character of Mr. Blonde into a psycho sadist. The music is used as an irony to show Mr, Blonde torturing a uniformed cop who is tied to a chair. The music engages the audience and the music helps us to empathize into the film and get emotionally involved, although the music is not what we expect as it is a cheerful song used in here but I think it makes the character appear more scary.

Tarantino has commented that,

‘You hear that guitar strain, you get into it, you’re tapping your toe and you are enjoying Michael Madson (Mr. Blonde) doing his dance and then, voom, it’s too late, you’re a co-conspirator’

‘It’s all guilty fun until the scene turns sour, becomes too violent and not enjoyable anymore. At the same time it engage the audience.’

Music videos-

Music videos are similar to fashion films as they are stylised visualisations of an artist’s vision and the music being the script for it. Fashion films are stylised visualisations for a fashion designer’s vision while the garments being the script for it. The concept of the film is in the garment already. Music videos and fashion films both usually captures the moving images and sound.

Recognisable brands in fashion film and music videos:

The music artist uses a recognisable sound and applies a recognizable approach to market the music. A brand in apparel has a recognisable product and a fashion film creates a visual collage with sound that represents the brand’s identity. Gareth Pugh talks about the opportunity with fashion film to express and present more than just a new collection and it is the identity of his brand represented in all aspects of the film for instance, the visuals, the sound and the way it is presented.

How to choose the right music for your film?

First, think about how the music supports your film and fit in the atmosphere and idea. The music helps to create an atmosphere that extends the visuals with sound to create an overall experience. Then, you can also consider the possibilities of an unconventional approach to make your film more interesting.

Useful websites which provides different types of music: